Google Testing Trusted Stores Badges On Search - Ad Words

Google Testing Trusted Stores Badges On Search - Ad Words

Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer.
A Google spokesperson, asked to comment on the test, sent a statement that said: “As part of the Google Trusted Stores program, we’re currently conducting a test with a small set of advertisers to help users identify online merchants that offer a great shopping experience. In our ongoing efforts to provide ads that are useful and relevant for users, we’re experimenting with different ways to communicate information about the quality of the shopping experience for a particular advertiser in the search ad itself.”

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Google Testing Trusted Stores Badges On Search - Ad Words